Images of Vesuvius Pizzeria logos in Karlsruhe, Germany exhibited on the terrace of the former Vesuvius observatory in Naples, Italy. The weather proof Alu-Dibond prints mounted on the terrace face the peak of the Volcano, bringing the representation and the actual phenomenon together.
Lots of times the image of the Vesuvius is detached from it’s context and now serves as more than a visual representation of a place: it is a brand, a logo, an idea and forms expectations, existing independent from it’s source. But the mountain as stereotypical logo also influences our approach to the actual location: it shapes our expectation of what a place should be.
The outlines shape our perception of the mountain and at some point the imitation becomes a stronger presence than the actual volcano – as there are many imitations but only one actual Vesuvius.
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